Marketing that Drives Results
Building an integrated relationship between people and brands
Sherrie has developed and launched strategic marketing plans across a variety of corporate enterprises like UPS, Contico, numerous Maritz clients and Arthur J. Gallagher. She’s led several non-profit strategic development initiatives for organizations like EducationPlus, ARCHS and Junior Achievement of San Diego. She received her master’s degree in communication from St. Louis University and a bachelor’s degree from Truman State University in communication and marketing. She also graduated from the Executive Leadership Academy at Emory University. Sherrie currently serves as a Chairwoman of the Executive Board for ARCHs in St. Louis, Missouri. Along with her husband Bruce, she is Co-Chair of the Annual Silver Ball Gala benefiting the Arthritis Foundation of Greater St. Louis.
Clients and Experience
We established marketing vision and strategy for their emerging new business practice dedicated to Small Business and Affinity Practice. Currently providing marketing leadership across the business practice.
Created their strategic business plan for St. Francis Community Services, the largest division of Catholic Charities of St. Louis. Focused on development and community outreach. This plan is propelling the agency forward through 2021.
Created business strategy and identity for consulting practice dedicated to the K-12 school market in the St. Louis region.
Conducted the school district's first comprehensive communications audit encompassing all school district stakeholders with strategic recommendations for improved communications and community outreach. Provided coaching and media training directly to the Superintendent and Director of Communications.
Act as the publicist for the private country club Greenbriar Hills and strategic communications consulting to its Board of Directors. Created design strategy for new menus and the Women's Golf Association.
Re-Branding and Marketing
Created the initial Gold Shield strategy following UPS's purchase of Mail Boxes Etc., which led to a multi-cell brand test and eventual re-branding. The UPS Store was launched in 2003 making it the largest, successful consumer retail re-branding in U. S. history at the time. Refined the re-branding process and implemented it in Canada and India.
Oversaw the re-branding of the former Cooperating School Districts of Greater St. Louis. EducationPlus was launched in 2013 as part of a newly-adopted business strategy.